Cal Ward Sales has represented wire, cable and electronic component manufacturers for over 40 years.  Today our focus is on wire, cable and interconnect products. Our territory is Southern California, Arizona and Nevada.  We have extensive wire, cable and interconnect experience in many areas.  Including automotive, electric vehicles, mil/aerospace, infrastructure, data, medical, sensor, lighting, appliance, energy, security, and many special purpose applications.  Our customer base inludes distributors, OEMs in many industries, cable assembly houses and connector manufacturers.  We work with design engineers to spec product where ever possible.  Our knowledge and experience allows us to provide technical information and problem solving for many wire, cable and interconnect applications.

Dennis Wallace has over 40 years of wire and cable sales experience.  Education - BS in Business from CSU Northridge.  Home office is located 35 miles NW of Los Angeles.  Territory includes Los Angeles and counties North, Northern NV and strategic accounts.

Brandon Wallace has 25 years of wire and cable sales experience.  Education- BS in Business Administration from San Diego State.  Home office is located in San Diego.  Territory includes San Diego, Orange and Riverside counties, Arizona and S. Nevada and Baja Mexico border area.

We strive to grow sales by providing excellent service with integrity and professionalism for both our customers and principals.

To provide value solutions for our customers requirements.  To work with engineers and program managers to gain spec position for our principals products.

To educate our distributor partners on products and capabilities of our principals.  In addition we will provide sales training and field support as needed.